Professional profile
Marketing and growth leader working across GTM, customer research, acquisition, lifecycle, product positioning, operations and AI-enabled systems.
This is the career chronology. The evidence, decisions and systems behind it live in the selected work.
Experience
Each chapter added a new lens: markets, programmes, growth, leadership and systems.
Online learning · Global
Lead marketing and growth across acquisition, lifecycle, customer intelligence, content, conversion and the design of an AI-operated marketing model.
Connected previously separate marketing activities into a measurable customer journey, combining research, experimentation, content, paid acquisition and lifecycle.
Higher education · Africa
Built the operational and data infrastructure behind recruitment and marketing, including lead scoring, reporting and cross-functional systems.
Led lifecycle, marketing operations and programme delivery across a fast-moving pan-African organisation.
Owned recruitment strategy for the Indian Ocean, Francophone and North Africa regions, connecting campaigns, partnerships and experiential programmes.
Higher education · Mauritius & UK
Conducted market, competitive and demand research supporting the business case for expansion of the Mauritius campus.
Led regional marketing, admissions and stakeholder relationships, strengthening the university’s presence in Mauritius.
Started at the point where marketing becomes real: audiences, coordination, recruitment and delivery.
Built outside the job
I use self-initiated projects to move from observation to research, system design and something tangible enough to test.
A meal-planning product designed around real life—not calorie counting or another system people have to maintain.
Repeated meal decisions create cognitive load, while many existing tools ignore culture, household routines and how people actually eat.
Product strategy, positioning, brand direction, user flows, meal-planning logic, recipe and content architecture, and an initial route to market.
A personal styling and wardrobe system that begins with the real person, the clothes they own and the life they live.
People own clothes but still struggle to see what works together, what works on them and what is genuinely worth adding.
A structured workflow from personal context and style direction to complete looks, capsule recommendations, a visual plan and selective shopping support.
A connected operating model for a traditional knitwear manufacturer—designed to preserve craftsmanship while making information travel with the garment.
Orders, measurements, yarn, plans, costing and production status are fragmented across paper, messages and people’s heads.
Mapped the end-to-end workflow from customer order to delivery, then designed a proposed digital layer for product data, inventory, costing, production tracking and shipping.
Understand the human → map the reality → find the friction → design the system → build enough to learn.
Education
Digital Marketing Institute
Middlesex University · Distinction
Middlesex University · First Class Honours
Languages